SEO Trends to Look Forward in 2017

SEO is and will always be an important factor for you if you are running a business website. Just generating a website will not serve the purpose for you, you have to make sure that your website is generating traffic also. Year 2017 will see new trends in SEO which should be followed so that your website generate maximum web traffic and revenue for you.

Some of the trends which will dominate in 2017 as far as SEO is concerned are listed below. These trends are going to be a bit hit in this year. Follow these trends to stay ahead and help your business to grow and flourish.

1. Video is the new hot cake

Year 2017 is going to be the year of video content. Video will increase its reach, engagement and effectiveness. Apart from Youtube, the rise of various other video sites like Vine, Snapchat, Periscope, etc have signalled the popularity of this medium. Go for creating video and posting it on various sites to get more traffic on your website.

2. Be Responsive to receive More

With more than 40% of your web traffic reaching you through their mobile, its importance is phenomenal. In the present year, mobile optimization will be more important than ever before. If you want to survive in the market, you cannot ignore mobile optimization.

3. Get aid from Assistants

With more and more digital assitants like Cortana, Siri and Google Now, SEO complexity will be taken to a new level now. You will have to change your keyword strategy as search engines will be getting more queries due to these digital assistants. Rely on long tailed keywords to get more traffic directed towards your website.

4. Update Social Index Status

Go for maximum social site activation as this year search engine is going to be giving a lot more emphasis on this. Google will be working along with Facebook and Twitter and giving importance to social posts like never before. Formulate a strong social strategy with proper social context as it is important from SEO perspective.

5. Try getting links from App also

With more traffic being generated from smartphones, you may see that apps might overtake usual traditional websites in both functionality and popularity. Try digging hard for getting links from various app as it will carry more weight as app optimization is picking up very fast. Develop an App for your business for exchange of links over mobile websites.

6. Local Search will gain Momentum

With people going for local search to find the products and services in the nearest locality, SEO will give more emphasis on local search. Google will rank you on the basis of street or neighbourhood as well along with ranking you on the basis of country, city and region. Promote your website on local directories to fetch more web traffic.

7. Google’s Penguin will surely change things

Google’s Penguin algorithm which was set to be launched in 2015 has been postponed and will now be launched in 2017. With this new update, Google is going to be more strict on black-hat tactics. You will get penalized more often now if you would follow any fraudulent or unethical seo practice. Since it will be a real-time update, it will not take long to get installed on your system.

8. Moments Will make a Mark

“Moments”, an all new feature from Twitter is going to be launched soon which will surely affect the SEO trends in 2017. This new feature will combine all your posts, videos, images and news into a single channel. Your viewers would be able to see all the live events of your business at one place and at one go.

5 Reasons Why SEO Audit is Important for Your Website

The simple reason why your website needs a SEO audit is the same why your car needs a servicing. The way regular car servicing will help in the better performance and extending the life for your car, SEO audit will do the same for your website. SEO audit is a must if you want to enhance the performance and effectiveness of your website. It facilitates the proceedings of the website and enhances the user-experience which can help you in boosting the web traffic.

There can be other arguments as well which says that you should not go for SEO audit. It involves cost as resources have to be driven towards it. You should never cancel or postpone SEO audit based on these cost factors attached to it. SEO audit is a regular and long-term process which should be carried out in order to get maximum from your website. SEO audit helps in doing a regular check-up of your website and spot the areas on which work has to be done. It helps in planning the strategies which should be adopted in order to enhance the performance of the site. Listed below are the five most important reasons why you should go for SEO audit.

1. Tackling Webmaster Guidelines:- SEO audit will help you in understanding and implementing the webmaster guidelines. Webmaster guidelines keep on changing and you should keep your website updated with the changes. Proper SEO audit will let you know the issues, if any and how to fix it. Stay updated and in alignment with the latest changes and improvements in the webmaster techniques and guidelines to stay ahead of your competitors.

2. Take a note of Algorithm Changes:- Regular updation and improvements are made by search engines to provide better search results. SEO audit will help you to stay in tune with recent changes and developments of search engines algorithm. By implementing the various changes in the algorithm, you can give your website a better chance to rank higher in the ranking page. SEO audit will keep you in tune with recent technology and development in the search engines algorithm.

3. Go for Link Profile:- Search engines still give a lot of emphasis on the number and kind of incoming links your website is getting. SEO audit is required to improve your chances of getting more authentic backlinks from websites. You can actually hurt both your reputation and ranking if you will get links from bad sites. Regular website audit can help you in link exchange.

4. Avoid Outdated Content and Website Errors:- Your visitors visit your website for fresh, unique and genuine content. Get rid of outdated and irrelevant information from your website to get a higher rank and more web traffic for your website. SEO audit will let you know any link breaks or other issues of your website. Keep the information which attracts and engage your visitors.

5. Setting Your Benchmark:- With a regular SEO audit and check-up, you will come to know the various things which works for your website. It will help you in removing the tactics which didn't work for your website. You can set your benchmark and follow the sites which are most effective in their process. SEO audit will let you know how to maximize the web traffic and gain a higher rank from the search engines.