Why Backlink is important for SEO?

Just having a large number of backlinks for your website is not good enough, they have to be quality links. Search engines will decide on the quality of backlinks based on the content which is there on that site. The content of the site from which you are getting an inbound link should be relevant and in accordance with your website. Relevancy of content will be the deciding factor in gauging the quality of your backlinks by the search engines. Make sure that you are getting links from only relevant sites as irrelevant links will not help you to gain a higher rank in SERP.

It is always easier to get a higher rank with the help of backlinks as compared to external links. Search Engines give a lot of emphasis on backlinks and it matters a lot in search engines algorithm. In the recent times search engines have become tough on backlinks as it is finding that people are going for deceptive tactics like hidden links. Websites are also going for “link farms” which means pages which are automatically generated with the sole purpose of generating inbound links. This technique can lead to penalty or even banning of your websites if you will backlink with them.

You can drive more web traffic to your website by quality backlinks. You can also go for Reciprocal Link Exchanges as mentioned by various webmasters to boost your ranking. This is the practice of putting a link by your webmaster on website pointing to another webmaster website. Since most of these links were not relevant, they were disregarded by search engines. You will have to make sure that the links you are going for are relevant to your website and will help in boosting your search engines ranking. Simply going for maximum number of links will not help you instead it might lead to penalty if they are not from trustworthy sites.


If you are going for two websites for your business just to increase your backlinks, be careful about not interlinking multiple websites on the same IP. There is no harm in having many related websites for your business but they should not be registered on the same IP. If you are trying to manipulate backlinks by going for many links generated from the same IP, it may call for penalty for your website. This technique is known as Backlink Bombing. There are few instances where you can use various links from the same IP address as in the case of providing extra resources to your visitors.


You can always go for certain tools which can help you with getting and managing good quality backlinks. You should keep a track about your backlinks to know who all are linking to your websites. By using Domain Stats Tool, backlinks and their various attributes can be easily tracked. It will show your backlinks if the domain is present on Google, Yahoo or MSN. This tool will also enable you to know about various other elements about your website like how many pages have been indexed, listings in the Open directory and Alexa traffic rank.

Importance of On-Page Optimization for Your Website

Creating a good website is not good enough, you should also make an attempt to make it visible. In this world of web revolution where hundreds of thousands sites are created everyday and the search engines are bustling with them, you should make sure that your website appears first on the search page. In order to grow your organic traffic you should optimize your on-page techniques. Some of the On-page techniques which will help you gain rankings and grow as a business are listed below.

Keyword Optimization

Do not overstuff your site with keywords. You can use keywords for important on-page elements like the heading, page title, image alt tag and also throughout the page but do not use them excessively. The whole idea is to use keywords wisely so that they appear at the right place. Use keywords which are most relevant and used according to your site. The volume of organic traffic you will gain depends on the kind of keywords you have selected.

URL Structuring

The first thing which a search engine uses for a page rank is the URL. Selection of the right URL is of utmost importance as it is directly responsible for your website ranking. A short and descriptive URL help search engine to crawl your page easily. You should categorize all your pages with distinct and unique URL so that all your pages get indexed by the search engine. Your right URL can give you the visibility you always craved for your website.

Page Title optimization

A title tag should always be used in order to get your page displayed on internet. An optimized title tag tell the searchers and search engine about the information available on the page. Your title tag should be short, crisp and descriptive not exceeding the limit prescribed by different search engines. Always keep your keywords towards the start of the title to get more importance from search engine while ranking your page.

Heading Tag Optimization

Heading tags are important to make your searchers and search engines understand about the topic of the page. Use the most important heading tag in the <H1> bracket, next heading tag in the <H2> and so on. Heading tags are significant in telling the search engines about the importance of content used in the page. Choose your heading tags properly to make your page visible to both your visitors and search engines.

Alt Tag

Even after giving proper heading tag for all your images your images might not get visibility over the internet. Add keywords in the image alt tags and file name so that search engine can easily crawl your images and show them to your visitors. Adding alt tags to your images will ensure that all your images are displayed whenever a searcher enters the keywords mentioned in that.

Link-Building

You should always go for quality links from reputed websites. Google always prefers links from different sites as a ranking parameter. More inbound quality links you will get for your page, better it will be for your site ranking. You should ensure that your inbound links are growing in numbers and are coming from reputed sites.

Website Speed

Website loading time is also a significant factor in ranking your site by the search engines. Your visitors get annoyed if your website takes a lot of time for loading. Make sure that your site gets loaded quickly so that your visitors do not switch to your competitor. Do not use lot of images, clunky coding, many plugins as these are really detrimental for your website speed. Ensuring a high speed website will attract both searchers and search engines.

Mobile-Friendly

With the increase in smartphones and internet, more than 40% of your visitors are visiting your website from mobile. Your website should be mobile-friendly so that search engine can rank your website higher. Creating a mobile responsive website will help you gain both better ranking and more web traffic. With the world going mobi-way, you will have to ensure that your site is present and searched on mobile.