Thursday 31 August 2017

3 Important Steps To Remove Websites From Blacklists

It can be frustrating once you open up your website only to know a red page that contains a blacklist message. The good news is that you can repair it. If you do not resolve this as soon as possible, things might not be looking up good for you.



What is Blacklisting and How to Detect It?
Majority of the traffic of your website will be lost once a visitor views a red page. For the companies that use websites as their primary revenue stream, it’s a big deal, particularly if your page remains blacklisted for several days or weeks. In several cases, it isn’t that quick or easy to fix if you do not know what you are doing. The huge red page you see above is just one of the numerous messages you may receive if your website is attacked by malware. There are times that companies might not even notice that their site is hacked until customers mention something or you get an alert from the preventative system, which auto scan your site for potential harmful attacks.

Steps to Get Rid of Your Website's name from Blacklist

Know What Google is Seeing Through Their Transparency Report Tool
Check the status of your website by entering the URL of your website and choosing the magnifying glass icon for scanning. When the tool runs a scan on your site, you’ll be presented with a transparency report of your report. Upon checking, you will find unwanted apps and ads, hosted malware, dangerous URLs, and so on.

If for some reason you’re not seeing errors on this report, it might be because of the errors that are living in your server. The problems such as server-based, phishing, and backdoors scripts aren’t detected in the browser. With that said, you will have to run a report on the server side scanner. Regardless of the company your site is hosted with may help run this report for you.

Get Rid of the Blacklist Warnings
Before getting rid of anything, consider backing up your website. It includes backing up anything from the files, custom files, database, and log files on your site. In case you deleted something accidentally that breaks down your website, it will help you recover the lost information. Once you have done checking your website, you will now know what should be removed. When doing this, you have to ensure that you aren’t overwriting database configuration and custom files. The best practices are to delete first and rebuild later.

Remove your site from the Blacklists
The next step is requesting Google to get rid of your website's name from the blacklist. To do this, you have to verify your website first and follow the provided instructions next.

Getting blacklisted can have a negative impact on your website. If you don’t want this to happen to you, make sure to update your website always and follow the rules and regulations. In this way, you will avoid seeing blacklist messages in front of you and your visitors won’t face any kind of inconvenience.

Tuesday 28 March 2017

SEO Trends to Look Forward in 2017

SEO is and will always be an important factor for you if you are running a business website. Just generating a website will not serve the purpose for you, you have to make sure that your website is generating traffic also. Year 2017 will see new trends in SEO which should be followed so that your website generate maximum web traffic and revenue for you.
Some of the trends which will dominate in 2017 as far as SEO is concerned are listed below. These trends are going to be a bit hit in this year. Follow these trends to stay ahead and help your business to grow and flourish.

1. Video is the new hot cake

Year 2017 is going to be the year of video content. Video will increase its reach, engagement and effectiveness. Apart from Youtube, the rise of various other video sites like Vine, Snapchat, Periscope, etc have signalled the popularity of this medium. Go for creating video and posting it on various sites to get more traffic on your website.

2. Be Responsive to receive More

With more than 40% of your web traffic reaching you through their mobile, its importance is phenomenal. In the present year, mobile optimization will be more important than ever before. If you want to survive in the market, you cannot ignore mobile optimization.

3. Get aid from Assistants

With more and more digital assitants like Cortana, Siri and Google Now, SEO complexity will be taken to a new level now. You will have to change your keyword strategy as search engines will be getting more queries due to these digital assistants. Rely on long tailed keywords to get more traffic directed towards your website.

4. Update Social Index Status

Go for maximum social site activation as this year search engine is going to be giving a lot more emphasis on this. Google will be working along with Facebook and Twitter and giving importance to social posts like never before. Formulate a strong social strategy with proper social context as it is important from SEO perspective.

5. Try getting links from App also

With more traffic being generated from smartphones, you may see that apps might overtake usual traditional websites in both functionality and popularity. Try digging hard for getting links from various app as it will carry more weight as app optimization is picking up very fast. Develop an App for your business for exchange of links over mobile websites.

6. Local Search will gain Momentum

With people going for local search to find the products and services in the nearest locality, SEO will give more emphasis on local search. Google will rank you on the basis of street or neighbourhood as well along with ranking you on the basis of country, city and region. Promote your website on local directories to fetch more web traffic.

7. Google’s Penguin will surely change things

Google’s Penguin algorithm which was set to be launched in 2015 has been postponed and will now be launched in 2017. With this new update, Google is going to be more strict on black-hat tactics. You will get penalized more often now if you would follow any fraudulent or unethical seo practice. Since it will be a real-time update, it will not take long to get installed on your system.

8. Moments Will make a Mark

Moments”, an all new feature from Twitter is going to be launched soon which will surely affect the SEO trends in 2017. This new feature will combine all your posts, videos, images and news into a single channel. Your viewers would be able to see all the live events of your business at one place and at one go.

Sunday 5 March 2017

5 Reasons Why SEO Audit is Important for Your Website

The simple reason why your website needs a SEO audit is the same why your car needs a servicing. The way regular car servicing will help in the better performance and extending the life for your car, SEO audit will do the same for your website. SEO audit is a must if you want to enhance the performance and effectiveness of your website. It facilitates the proceedings of the website and enhances the user-experience which can help you in boosting the web traffic.

There can be other arguments as well which says that you should not go for SEO audit. It involves cost as resources have to be driven towards it. You should never cancel or postpone SEO audit based on these cost factors attached to it. SEO audit is a regular and long-term process which should be carried out in order to get maximum from your website. SEO audit helps in doing a regular check-up of your website and spot the areas on which work has to be done. It helps in planning the strategies which should be adopted in order to enhance the performance of the site. Listed below are the five most important reasons why you should go for SEO audit.

1. Tackling Webmaster Guidelines:- SEO audit will help you in understanding and implementing the webmaster guidelines. Webmaster guidelines keep on changing and you should keep your website updated with the changes. Proper SEO audit will let you know the issues, if any and how to fix it. Stay updated and in alignment with the latest changes and improvements in the webmaster techniques and guidelines to stay ahead of your competitors.

2. Take a note of Algorithm Changes:- Regular updation and improvements are made by search engines to provide better search results. SEO audit will help you to stay in tune with recent changes and developments of search engines algorithm. By implementing the various changes in the algorithm, you can give your website a better chance to rank higher in the ranking page. SEO audit will keep you in tune with recent technology and development in the search engines algorithm.

3. Go for Link Profile:- Search engines still give a lot of emphasis on the number and kind of incoming links your website is getting. SEO audit is required to improve your chances of getting more authentic backlinks from websites. You can actually hurt both your reputation and ranking if you will get links from bad sites. Regular website audit can help you in link exchange.

4. Avoid Outdated Content and Website Errors:- Your visitors visit your website for fresh, unique and genuine content. Get rid of outdated and irrelevant information from your website to get a higher rank and more web traffic for your website. SEO audit will let you know any link breaks or other issues of your website. Keep the information which attracts and engage your visitors.


5. Setting Your Benchmark:- With a regular SEO audit and check-up, you will come to know the various things which works for your website. It will help you in removing the tactics which didn't work for your website. You can set your benchmark and follow the sites which are most effective in their process. SEO audit will let you know how to maximize the web traffic and gain a higher rank from the search engines. 

Thursday 22 December 2016

Why Backlink is important for SEO?

Just having a large number of backlinks for your website is not good enough, they have to be quality links. Search engines will decide on the quality of backlinks based on the content which is there on that site. The content of the site from which you are getting an inbound link should be relevant and in accordance with your website. Relevancy of content will be the deciding factor in gauging the quality of your backlinks by the search engines. Make sure that you are getting links from only relevant sites as irrelevant links will not help you to gain a higher rank in SERP.



It is always easier to get a higher rank with the help of backlinks as compared to external links. Search Engines give a lot of emphasis on backlinks and it matters a lot in search engines algorithm. In the recent times search engines have become tough on backlinks as it is finding that people are going for deceptive tactics like hidden links. Websites are also going for “link farms” which means pages which are automatically generated with the sole purpose of generating inbound links. This technique can lead to penalty or even banning of your websites if you will backlink with them.

You can drive more web traffic to your website by quality backlinks. You can also go for Reciprocal Link Exchanges as mentioned by various webmasters to boost your ranking. This is the practice of putting a link by your webmaster on website pointing to another webmaster website. Since most of these links were not relevant, they were disregarded by search engines. You will have to make sure that the links you are going for are relevant to your website and will help in boosting your search engines ranking. Simply going for maximum number of links will not help you instead it might lead to penalty if they are not from trustworthy sites.


If you are going for two websites for your business just to increase your backlinks, be careful about not interlinking multiple websites on the same IP. There is no harm in having many related websites for your business but they should not be registered on the same IP. If you are trying to manipulate backlinks by going for many links generated from the same IP, it may call for penalty for your website. This technique is known as Backlink Bombing. There are few instances where you can use various links from the same IP address as in the case of providing extra resources to your visitors.


You can always go for certain tools which can help you with getting and managing good quality backlinks. You should keep a track about your backlinks to know who all are linking to your websites. By using Domain Stats Tool, backlinks and their various attributes can be easily tracked. It will show your backlinks if the domain is present on Google, Yahoo or MSN. This tool will also enable you to know about various other elements about your website like how many pages have been indexed, listings in the Open directory and Alexa traffic rank.


Tuesday 12 January 2016

Importance of On-Page Optimization for Your Website


Creating a good website is not good enough, you should also make an attempt to make it visible. In this world of web revolution where hundreds of thousands sites are created everyday and the search engines are bustling with them, you should make sure that your website appears first on the search page. In order to grow your organic traffic you should optimize your on-page techniques. Some of the On-page techniques which will help you gain rankings and grow as a business are listed below.


Keyword Optimization

Do not overstuff your site with keywords. You can use keywords for important on-page elements like the heading, page title, image alt tag and also throughout the page but do not use them excessively. The whole idea is to use keywords wisely so that they appear at the right place. Use keywords which are most relevant and used according to your site. The volume of organic traffic you will gain depends on the kind of keywords you have selected.


URL Structuring

The first thing which a search engine uses for a page rank is the URL. Selection of the right URL is of utmost importance as it is directly responsible for your website ranking. A short and descriptive URL help search engine to crawl your page easily. You should categorize all your pages with distinct and unique URL so that all your pages get indexed by the search engine. Your right URL can give you the visibility you always craved for your website.

Page Title optimization

A title tag should always be used in order to get your page displayed on internet. An optimized title tag tell the searchers and search engine about the information available on the page. Your title tag should be short, crisp and descriptive not exceeding the limit prescribed by different search engines. Always keep your keywords towards the start of the title to get more importance from search engine while ranking your page.

Heading Tag Optimization

Heading tags are important to make your searchers and search engines understand about the topic of the page. Use the most important heading tag in the <H1> bracket, next heading tag in the <H2> and so on. Heading tags are significant in telling the search engines about the importance of content used in the page. Choose your heading tags properly to make your page visible to both your visitors and search engines.

Alt Tag

Even after giving proper heading tag for all your images your images might not get visibility over the internet. Add keywords in the image alt tags and file name so that search engine can easily crawl your images and show them to your visitors. Adding alt tags to your images will ensure that all your images are displayed whenever a searcher enters the keywords mentioned in that.

Link-Building

You should always go for quality links from reputed websites. Google always prefers links from different sites as a ranking parameter. More inbound quality links you will get for your page, better it will be for your site ranking. You should ensure that your inbound links are growing in numbers and are coming from reputed sites.


Website Speed

Website loading time is also a significant factor in ranking your site by the search engines. Your visitors get annoyed if your website takes a lot of time for loading. Make sure that your site gets loaded quickly so that your visitors do not switch to your competitor. Do not use lot of images, clunky coding, many plugins as these are really detrimental for your website speed. Ensuring a high speed website will attract both searchers and search engines.


Mobile-Friendly

With the increase in smartphones and internet, more than 40% of your visitors are visiting your website from mobile. Your website should be mobile-friendly so that search engine can rank your website higher. Creating a mobile responsive website will help you gain both better ranking and more web traffic. With the world going mobi-way, you will have to ensure that your site is present and searched on mobile.