SEO Trends to Look Forward in 2017

SEO is and will always be an important factor for you if you are running a business website. Just generating a website will not serve the purpose for you, you have to make sure that your website is generating traffic also. Year 2017 will see new trends in SEO which should be followed so that your website generate maximum web traffic and revenue for you.

Some of the trends which will dominate in 2017 as far as SEO is concerned are listed below. These trends are going to be a bit hit in this year. Follow these trends to stay ahead and help your business to grow and flourish.

1. Video is the new hot cake

Year 2017 is going to be the year of video content. Video will increase its reach, engagement and effectiveness. Apart from Youtube, the rise of various other video sites like Vine, Snapchat, Periscope, etc have signalled the popularity of this medium. Go for creating video and posting it on various sites to get more traffic on your website.

2. Be Responsive to receive More

With more than 40% of your web traffic reaching you through their mobile, its importance is phenomenal. In the present year, mobile optimization will be more important than ever before. If you want to survive in the market, you cannot ignore mobile optimization.

3. Get aid from Assistants

With more and more digital assitants like Cortana, Siri and Google Now, SEO complexity will be taken to a new level now. You will have to change your keyword strategy as search engines will be getting more queries due to these digital assistants. Rely on long tailed keywords to get more traffic directed towards your website.

4. Update Social Index Status

Go for maximum social site activation as this year search engine is going to be giving a lot more emphasis on this. Google will be working along with Facebook and Twitter and giving importance to social posts like never before. Formulate a strong social strategy with proper social context as it is important from SEO perspective.

5. Try getting links from App also

With more traffic being generated from smartphones, you may see that apps might overtake usual traditional websites in both functionality and popularity. Try digging hard for getting links from various app as it will carry more weight as app optimization is picking up very fast. Develop an App for your business for exchange of links over mobile websites.

6. Local Search will gain Momentum

With people going for local search to find the products and services in the nearest locality, SEO will give more emphasis on local search. Google will rank you on the basis of street or neighbourhood as well along with ranking you on the basis of country, city and region. Promote your website on local directories to fetch more web traffic.

7. Google’s Penguin will surely change things

Google’s Penguin algorithm which was set to be launched in 2015 has been postponed and will now be launched in 2017. With this new update, Google is going to be more strict on black-hat tactics. You will get penalized more often now if you would follow any fraudulent or unethical seo practice. Since it will be a real-time update, it will not take long to get installed on your system.

8. Moments Will make a Mark

“Moments”, an all new feature from Twitter is going to be launched soon which will surely affect the SEO trends in 2017. This new feature will combine all your posts, videos, images and news into a single channel. Your viewers would be able to see all the live events of your business at one place and at one go.

Importance of On-Page Optimization for Your Website

Creating a good website is not good enough, you should also make an attempt to make it visible. In this world of web revolution where hundreds of thousands sites are created everyday and the search engines are bustling with them, you should make sure that your website appears first on the search page. In order to grow your organic traffic you should optimize your on-page techniques. Some of the On-page techniques which will help you gain rankings and grow as a business are listed below.

Keyword Optimization

Do not overstuff your site with keywords. You can use keywords for important on-page elements like the heading, page title, image alt tag and also throughout the page but do not use them excessively. The whole idea is to use keywords wisely so that they appear at the right place. Use keywords which are most relevant and used according to your site. The volume of organic traffic you will gain depends on the kind of keywords you have selected.

URL Structuring

The first thing which a search engine uses for a page rank is the URL. Selection of the right URL is of utmost importance as it is directly responsible for your website ranking. A short and descriptive URL help search engine to crawl your page easily. You should categorize all your pages with distinct and unique URL so that all your pages get indexed by the search engine. Your right URL can give you the visibility you always craved for your website.

Page Title optimization

A title tag should always be used in order to get your page displayed on internet. An optimized title tag tell the searchers and search engine about the information available on the page. Your title tag should be short, crisp and descriptive not exceeding the limit prescribed by different search engines. Always keep your keywords towards the start of the title to get more importance from search engine while ranking your page.

Heading Tag Optimization

Heading tags are important to make your searchers and search engines understand about the topic of the page. Use the most important heading tag in the <H1> bracket, next heading tag in the <H2> and so on. Heading tags are significant in telling the search engines about the importance of content used in the page. Choose your heading tags properly to make your page visible to both your visitors and search engines.

Alt Tag

Even after giving proper heading tag for all your images your images might not get visibility over the internet. Add keywords in the image alt tags and file name so that search engine can easily crawl your images and show them to your visitors. Adding alt tags to your images will ensure that all your images are displayed whenever a searcher enters the keywords mentioned in that.

Link-Building

You should always go for quality links from reputed websites. Google always prefers links from different sites as a ranking parameter. More inbound quality links you will get for your page, better it will be for your site ranking. You should ensure that your inbound links are growing in numbers and are coming from reputed sites.

Website Speed

Website loading time is also a significant factor in ranking your site by the search engines. Your visitors get annoyed if your website takes a lot of time for loading. Make sure that your site gets loaded quickly so that your visitors do not switch to your competitor. Do not use lot of images, clunky coding, many plugins as these are really detrimental for your website speed. Ensuring a high speed website will attract both searchers and search engines.

Mobile-Friendly

With the increase in smartphones and internet, more than 40% of your visitors are visiting your website from mobile. Your website should be mobile-friendly so that search engine can rank your website higher. Creating a mobile responsive website will help you gain both better ranking and more web traffic. With the world going mobi-way, you will have to ensure that your site is present and searched on mobile.